Good web design for software companies means more than just making the website look nice. It means that a potential customer can understand within seconds what problem your product solves, who it’s built for, and why users should request a demo right away. This requires a deep understanding of product communication, technical audiences, and typical SaaS buying journeys.
That’s why at Friendventure, we bring together specialists in strategy, UX, development, SEO, and online marketing—because a good website requires a multidisciplinary approach. Only when all teams collaborate from the start can we create a product that is technically robust and effectively converts.
Optimized user experience and custom web design
Intuitive web design for intuitive software
WordPress portal for Lexware’s well-known accounting software
Business Value Instead of Code Desert
We translate technical complexity into a clear value proposition so that decision-makers are convinced by your products.
Conversion Architecture for SaaS
We don’t build static pages; instead, we create optimized funnels that guide visitors directly to free trials or demo requests.
SEO for Complex Products
Your target audience isn’t searching for your product name—they’re searching for the problem you solve. We make sure they find you.
Establishing Authority Through System Design
We ensure that your website conveys expertise and professionalism—even before anyone has spoken to you.
Maximum visibility in Google Search and in AI-powered responses from ChatGPT to Perplexity.
Interfaces that exude technological superiority and make it easier to book demos.
We turn your expertise into white papers and case studies that build trust.
Automated conversion paths that pre-qualify visitors and fill your sales pipeline.
Integration of smart AI assistants that make your expert knowledge available around the clock.
Implementation in compliance with the BFSG and GDPR – to safeguard your future.
We have previously worked with SaaS companies and IT service providers and are familiar with the specific requirements of this industry.
We have previously worked with SaaS companies and IT service providers and are familiar with the specific requirements of this industry.
We help IT service providers and software companies build trust with decision-makers. Get to know us during an initial consultation with our website experts—no strings attached.
The CMS that best suits your software company depends on your specific needs. Our experts will help you find the CMS that fits perfectly into your tech stack. Experience technical excellence with complete freedom for your content—for faster sprints, clean code, and a website that converts.
Consulting and Strategy
We analyze your target audience, competitors, and existing website to establish a solid foundation for all subsequent steps.
Concept and UX
Information architecture, page structure, and wireframes are developed based on strategy, not personal preference.
Design and Content
Visual design and text are developed in parallel to ensure that the message and design are aligned from the very beginning.
Development and Launch
Technical implementation, rigorous quality testing, SEO setup, and a structured go-live process to ensure your launch goes smoothly.
A professional relaunch for software and tech companies with us as your digital agency starts at a budget of €50,000. We’d be happy to discuss the exact costs during a no-obligation consultation and provide you with a detailed estimate based on your requirements.
For the core project, we plan for a duration of at least 3 months starting from the kick-off. In practice, 4 to 6 months until go-live is a realistic timeframe for carefully implementing complex system integrations, multi-site structures, and regulatory requirements. We work with fixed milestones to ensure these timelines are reliably met. You can find more detailed information about website relaunches in our Relaunch Guide.
A new website increases demo requests when it guides visitors through the site in a targeted manner: with a clear value proposition, compelling social proof, strategically placed CTAs, and landing pages tailored to specific target audiences. We combine UX strategy with conversion principles that align with the purchasing behavior of technical decision-makers.
Choosing the right CMS depends on your specific needs. Factors like your technical infrastructure, content workflows, integration requirements, scalability goals, and the complexity of your digital products all play a role. For software and IT companies, the right CMS should support fast iterations, seamless integrations, and flexible content management that can grow with your business. We help you identify the solution that best fits your architecture, team setup, and long-term digital strategy.
Your contact person: Stefan Holzbrecher
