Sales-optimized websites for industrial companies

We start by analyzing your existing system landscape and work with you to determine which data points should be displayed, where, and how. We plan and oversee the technical integration directly within the project, in close coordination with your internal IT managers or system vendors. The goal is to create a consistent data foundation where product information comes from a single source and is reliably up-to-date across all channels.

Yes, we incorporate multilingual support into the information architecture from the very beginning. This includes technically sound hreflang implementations, market-specific SEO structures, and editorial workflows that take the burden off your team when maintaining multilingual content. We structure download centers so that documents are language-specific, versioned, and accessible to different target groups such as buyers, engineers, or service technicians.

Specifically, this means automatically converting technical specifications from your PIM or ERP into structured, readable product descriptions and using AI to generate visual assets such as data sheets or comparison tables. We advise you on which processes are suitable for this, set up the necessary interfaces, and ensure that quality and brand consistency are maintained. This enables scalability for large product portfolios without proportionally increasing the editorial workload.

After-sales content such as maintenance manuals, troubleshooting guides, and spare parts catalogs represent untapped SEO and customer retention potential for many industrial companies. We help you organize this knowledge in a structured way, make it discoverable, and transform it into content that retains existing customers while attracting new prospects through organic search. This clearly sets you apart from competitors who become digitally invisible after the initial purchase.