4.9 von 5 Sternen

Digital Agency for FMCG & Retail: Strong Brand Presence & Optimized Customer Experience

  • Scalable architectures for a wide range of markets, categories, and teams
  • Strategy, UX, Development, and SEO—all under one roof
  • Long-term partner for maintenance and further development
Animierte Vorschau Grafik erfolgreicher Digital- und Websiteprojekte für Kunden aus der Branche FMCG und Retail, beispielhafte Referenzen wie Rewe, Adidas, Kaba.
Rewe Logo
Adidas Logo
LIDL Logo
Lekkerland Logo
NAE Logo
Barnängen Logo

OUR APPROACH

Websites for FMCG & Retail that Deliver Results

In the fast-paced world of consumer goods and retail, speed is key to market success. We work across departments to achieve measurable results:

  • Revenue Drivers: An optimized customer journey seamlessly connects digital touchpoints with the point of sale.
  • Marketing Autonomy: Modular systems enable rapid campaign launches without relying on IT resources.
  • Data sovereignty: Smart D2C touchpoints secure first-party data and direct customer engagement.

A well-coordinated team covering strategy, UX, development, and SEO takes charge of your project—with a dedicated point of contact and transparent processes.

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Successful projects for FMCG and retail brands

Katjes

Redesign for the leading FMCG brand

Die Grafik zeigt zwei unterschiedliche Seiten nach dem Rebranding des Katjes Onlineshops.

REWE Lieferservice

UX-optimized career portal for REWE Delivery Service

Die neue Karriereseite von Rewe Lieferservice Mobile und Desktop.

adidas

Mobile-first event website for the Trail Running World Championships

Vorschaubild von adidas INFINITE TRAILS

Lekkerland

The new, forward-looking career portal: Better. Smarter. Further.

Lekkerland Case Study

THE CHALLENGE

What’s holding you back today

  • Branding that only works offline: Your brand strategy works offline, but online it feels generic and fails to leave a lasting impression.
  • Relaunch projects that never get finished: Endless briefings, three revised concepts, and yet your website project keeps getting postponed.
  • Target audiences that can’t find you: Without an organic foundation, all traffic depends on an expensive paid budget. You don’t even show up in AI search engines like ChatGPT or Perplexity.
  • Technology that doesn’t scale: New markets, new categories, new teams—but the technical foundation for your growth is missing.
  • An employer brand that’s invisible: You’re an attractive employer, but your careers page doesn’t convey that. Applicants land on a generic subpage and bounce before they even get to the job listings.

Does this sound familiar? If so, it’s worth scheduling a consultation with us.

Our Solution

How we can help you

Illustration einer E-Commerce-Website mit strukturierter Produktkategorisierung, Symbolen für Sortiment, Zielgruppenfokus und skalierbare Shop-Architektur.

A Framework for Strong Brands

We develop digital platforms that clearly showcase brand identity, campaigns, and extensive product ranges without overwhelming users.

Illustration eines zentral verwalteten E-Commerce-Shops mit Produktübersicht, der mit mehreren einzelnen Storefronts oder Vertriebskanälen verknüpft ist.

Scalable for Multiple Markets

With modular systems and clear processes, your marketing remains consistent across markets, teams, and touchpoints.

Illustration eines zentralen Content- oder Datenmanagement-Systems, das Inhalte strukturiert verwaltet und an mehrere Shop- oder Vertriebskanäle ausspielt.

Involve stakeholders early on

Our process brings marketing, IT, and other stakeholders together early on and lays the groundwork for quick decisions.

Illustration einer Website-Struktur mit SEO-Lupe, Suchergebnis-Elementen und Sitemap-Darstellung; ergänzt durch Symbole für Ranking-Wachstum und zielgerichtete Optimierung.

The Website as the Foundation

We integrate your visibility into your digital strategy from the very beginning, so that your marketing budgets have a greater impact over the long term.

Kunden, die uns vertrauen

Rewe Logo
Adidas Logo
LIDL Logo
Lekkerland Logo
Barnängen Logo
NAE Logo
Logo Kaba

Our Services for Retail & Brands

  • Corporate Design

    🎨

    Consistently translate your brand identity into the digital realm without compromising on brand recognition or usability.

  • UX and UI Design

    🎯

    Mobile-first and conversion-optimized. User navigation that aligns with the brand and prevents users from leaving the site.

     

  • SEO and GEO

    🔎

    Found on Google and cited by ChatGPT and Perplexity. Our SEO experts ensure visibility that works without a paid advertising budget.

  • Career Pages

    📱

    Your employer brand is more than just a subpage. We build career sites that win over job seekers.

  • GDPR and BFSG

    ⚖️

    Web design that is fully compliant with data protection regulations and accessible, in accordance with the Accessibility Enhancement Act.

  • Google Ads

    📈

    SEA campaigns tailored to your product portfolio and target audiences that deliver measurable results.

YOUR BENEFITS

Why choose Friendventure as a partner?

  • We understand the structures, decision-making processes, and requirements of your industry—leading brands like REWE, adidas, and LIDL trust us.

  • We understand the structures, decision-making processes, and requirements of your industry—leading brands like REWE, adidas, and LIDL trust us.

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    Specialists
  • 0+
    Successful Projects
  • 0+
    Years

Exciting website project?

Let’s talk about your goals and figure out together how we can help you.

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Portrait von Stefan Holzbrecher, Key Account Manager bei Friendventure
Stefan Holzbrecher
bersicht relevanter CMS-Systeme für FMCG und Retail mit Contentful, TYPO3, Storyblok und Headless-CMS-Lösungen vor einer Supermarkt-Illustration.

The Right CMS for FMCG & Retail Brands

The CMS that’s best for you depends on your IT infrastructure, your teams, and your requirements for content, scalability, and international maintenance processes. Together, we’ll choose the solution that integrates seamlessly with your systems and optimally supports your digital marketing goals.

Contentful      TYPO3

StoryblokHeadless CMS

OUR PROCESS

4 steps to a high-performance website for FMCG and retail brands

Zwei Personen stehen vor einem Whiteboard und analysieren die Unternehmensstrategie und Online Marketing Ziele zu Beginn unseres Digitalprojekts.

Strategy and Goal Setting

We take the time to understand your brand, target audiences, existing systems, and internal requirements before making a recommendation.

Ein Webentwickler schreibt sauberen Code an einem Multi-Monitor-Setup für eine performante und skalierbare Enterprise-Website-Lösung.

Concept and Content

We work with your team to develop the information architecture, content strategy, and technical direction.

Zwei Friendventure Digital-Expert:innen, eine Frau und ein Mann, arbeiten fokussiert und analysieren gemeinsam Daten im hellen Agentur-Büro, flankiert von einer großen Zimmerpflanze.

Design and Development

An iterative process with regular coordination ensures that the brand, UX, and technology work seamlessly together.

Mehrere Personen sitzen im Meetingraum und besprechen die Ergebnisse des Digitalprojekts.

Launch and Ongoing Development

After the launch, we continue to optimize your online marketing based on data to ensure it remains effective in the long term.

FAQ: Honest answers to your questions

Your experts in FMCG & Retail

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