A good user experience puts users at the center and with an understanding of their behavior and a clear user interface, leads to better usability and thus to more conversions. In our UX/UI design agency, specialized designers work in agile, iterative processes to deliver outstanding digital experiences.
If necessary, we also put together interdisciplinary teams with experts in branding, concept, design, development and online marketing and work with you to develop better digital solutions.
Development of a digital booking platform and digitization of the catalog business
Mobile user experience for the Lufthansa Innovation Hub’s loyalty app
UX for interactive touch panel for EnBW’s smart e-charging solutions
Relaunch of the shop front end for greater usability and more conversions
Standardization of the UX/UI design of the customer magazine MeinKölnBonn
The UX of the hotel search engine and booking platform bring Healing Hotels of the World to life online.
“Agile, flexible, innovative, and collaborative—this is how Friendventure has created a modern and structured
e-commerce front end. They work proactively and think two steps ahead on all issues.”
Philipp Klusmeier reifencom GmbH
Philipp Klusmeier reifencom GmbH
Get to know us in an initial consultation with our digital experts – with no obligation.
Consistent optimization of the user experience of digital products almost always has a direct positive impact on KPIs. High usability leads to returning users, lower bounce rates, and higher conversion rates. As a result, traffic, leads, trust, sales and revenue increase.
We support digital teams in established companies with our UX expertise. To this end, we provide the necessary resources that can be integrated into existing teams and work closely with product owners, developers and other designers on the client side. On a project basis or in a long-term partnership.
If you want everything from a single source, our interdisciplinary team will be happy to take care of content, web development and online marketing for your digital products in addition to UX and UI design.
What challenges do you face?
Depending on the application, there are different requirements for the user experience and user interface. We present the most important ones:
The user experience of a corporate website is characterized by an information architecture that makes sense for search engines and visitors. Diverse content must be presented clearly, users must be guided and interested parties must be encouraged to take action in the right place. The user interface design emphasizes the corporate identity and has a different tone depending on the target group.
For complex and, in particular, innovative applications, a clear user interface is essential so that users can find their way around immediately and navigate intuitively through different functions. A simple and positive user experience that is fun and rewarding not only increases acceptance but also actively promotes frequency of use.
A high conversion rate is essential for online shops and often determines whether online marketing channels can be used profitably and whether an e-commerce model will work in the long term. Shop designs that build trust and emphasize quality, as well as clear product pages and simple checkouts, have a direct influence on this. Investments in continuous conversion optimization therefore often pay off after just a few weeks.
Landing pages usually pursue a clearly defined goal, such as establishing contact or downloading an e-book, also known as conversion. Through a structured layout, relevant content, and compelling copywriting, visitors are guided to the inquiry form via calls to action. High-quality design and trust-inspiring “trust symbols” increase the conversion rate, which can also be continuously optimized through AB testing.
Whether it’s an app or a website, using it on mobile devices places fundamentally different demands on UX/UI design. Not only to accommodate limited space, but above all to cater to different usage behaviors and newly learned behavior patterns, it requires experience with mobile standards, trends, and innovations — across both iOS and Android platforms.
UX/UI Inquiries: Stefan Holzbrecher
“Friendventure impresses not only with its well-thought-out UX design, but also with its comprehensive implementation from a single source.”
Simon Marqua TrafficDesign GmbH
Simon Marqua TrafficDesign GmbH
We are more than 70 UX/UI and digital specialists in Cologne, Berlin and Hamburg. Together with you, we develop websites, online shops and apps that inspire users.
We work with you to co-create real added value for your digital application.
We create personas for your target group to better understand them, make them tangible and build on them with further measures.
Analyzing your existing applications and websites reveals strengths and weaknesses and highlights potential for optimization.
Sketches of your future product serve as guidelines for design and development and help to assess functions more accurately.
Optimization of old and new applications for use on smartphones and mobile devices.
How do human users interact with your interactive application when it comes to interaction?
What do good lead, inquiry and registration processes look like that inspire users and convert well?
Data-driven improvement of conversion rates through analysis and implementation of specific improvement measures.
What challenges do you face?
A good user experience is rarely complete. By constantly questioning the status quo, conducting qualitative user tests and quantitative A/B testing, digital products are continuously improved and optimized.
Based on the designed user interface, we develop design systems that help developers create new features quickly and efficiently without deviating from the designed look and feel. On this basis, development teams can introduce new functions in an agile manner without having to consult with the design team.
The terms UX and UI are often used together and sometimes mistakenly interchanged. Although they are similar, they do not mean the same thing. User experience design is more conceptual. It puts the user first and defines how they navigate a website or web application. This is often done using wireframes and prototypes. User interface design, on the other hand, ensures that individual elements are presented correctly and determines how the website or web application will ultimately look.
Every project is different and comes with its own set of requirements and challenges. But they all have one thing in common: good UX/UI design makes life easier for users. Clear design, fewer obstacles, easy-to-understand instructions, automation and fill-in help make things easier to use and increase completion rates.
At our agency locations in Cologne, Berlin, and Hamburg, we work with highly skilled digital teams on exciting UX/UI projects.
With more than 70 experts we cover all other disciplines for successful digital projects in-house: SEO, content, UX/UI design, web development and project management.
