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Content management systems (CMS) are a central component of any modern marketing strategy. Given the complex requirements of modern multi-channel and omnichannel marketing, headless CMS solutions are becoming increasingly important.
As a Contentful agency, we help you get the most out of your content with customized headless solutions — quickly, flexibly, and across all channels. Our headless CMS experts not only support you in selecting the right solution, but also in all phases of implementation.
Get to know us in an initial consultation with our Contentful experts, with no obligation.
Contentful is a so-called headless CMS that allows you to deliver your marketing content not just on one channel, but on all relevant channels, such as apps, web shops, or digital displays — all from a central backend. This flexibility is making headless CMS increasingly indispensable for implementing agile omni-channel and multichannel strategies. Contentful is one of the market-leading solutions in this field.
Unlike traditional CMSs such as WordPress, headless systems such as Contentful or Storyblok do not rely on a fixed connection between the front and back ends. This ensures greater flexibility and efficiency in content management. With Contentful, you can quickly and conveniently distribute your content to all relevant channels from a central administration interface via API interfaces.
Headless CMSs are the foundation for modern content-first strategies. They allow you to create and manage content centrally, regardless of the output channel or format. Contentful adapts flexibly to your individual requirements and, compared to conventional customer management systems, has a lean code base. This not only reduces maintenance effort and susceptibility to errors, but also the risk of cyberattacks.
Distribute content effectively and across channels with any front-end solution
Easy integration with other services and systems such as CRM platforms and marketing tools
Real-time collaboration for content creators and developers
UI fully customizable to the individual needs of editors and developers
Contentful grows alongside your business and easily adapts to changing requirements.
Encryption, role-based access control, backups, and other features ensure secure application use.
Want to make your content management faster, easier, and more effective? Then Friendventure is the right partner for your Contentful project. For 13 years, Friendventure has been synonymous with digital projects of the highest standard.
Our experts in headless development, web design, SEO and content will work with you to develop strategies that meet and exceed your marketing goals. We are at your side from the initial brainstorming to the launch — and at every other moment when we can help you with our comprehensive digital expertise.
But most importantly, we work with you as equals and ensure that your project is not only successful, but also enjoyable.
As an official Contentful partner, Friendventure supports you as a Contentful agency in planning and implementing your individual headless CMS strategy. Our UX and front-end experts are always there for you when it comes to building your digital products: from the user interface to the interface connection in Contentful.
With our interdisciplinary expertise, we achieve and exceed your marketing goals
Over 70 specialists offer SEO, copywriting, design, and development from a single source
We create customized, high-quality and mobile-optimized web designs
Our Contentful backends are intuitive to use and can be customized to suit your needs
We ensure lean code and lightning-fast loading times
Proactive project management and efficient processes
We attach great importance to the security of your data
Long-term maintenance, support, and assistance
Our team consists of over 70 digital specialists in Berlin, Hamburg, and Cologne. We help you achieve your marketing goals, delight your customers, and increase your revenue with Contentful.
We really go the extra mile for your project. The result: outstanding websites, marketing campaigns, and digital strategies with clear results. We focus on the highest technical and craftsmanship quality and ensure that your KPIs look better than ever before. Projects with Friendventure create a sustainable and scalable basis for successful online marketing in your companies.
Normal content management systems (CMS) are developed and optimized for a specific type of content (usually for websites). Traditional CMSs are basically simple web publishing tools with corresponding limitations. Contentful, on the other hand, uses the underlying headless CMS principle to offer the flexibility to manage a wide variety of content independently of the front end and easily distribute it to all relevant channels.
Any type of content. Whether video, music, images, text, code, or structured documents.
The Contentful user interface is designed so that even users without technical background knowledge can use it. For example, editors can add, manage, and edit content. However, in order to display this content outside of Contentful on websites, apps, and other channels, the appropriate code is required. This can be created either by yourself or by a specialized Contentful partner such as Friendventure.
Due to high demand, there is now a confusing multitude of providers offering headless CMS solutions. In addition to Contentful as the market leader, platforms such as Storyblok, Craft, and Strapi are also suitable for cross-channel content management. Which one is best suited to your company depends on your individual requirements.
❌ Do not create custom designs
❌ Work with purchased standard Contentful solutions that come with unnecessary code and features
❌ Do not program properly but only tinker with the code and are therefore limited
❌ Use insecure plugins for everything
❌ Are difficult to reach and do not take responsibility for projects
✅ Creates unique, high-quality designs that fit your brand
✅ Develops lean, high-performance, and scalable Contentful solutions for your individual requirements
✅ Can program (almost) anything with a large development team
✅ Ensures security and performance through the careful use of plugins
✅ Prefers long-term projects and takes care of maintenance, support, and further development
Friendventure was founded in Cologne-Ehrenfeld in 2012. This is where our roots lie – and where we continue to work with a steadily growing network of partners and customers.
At our headquarters, we serve numerous Cologne-based customers from the catering and media industries, as well as medium-sized companies from the entire economic region of southern Germany.
We have accompanied many medium-sized family-owned and traditional companies through their digital transformation and made them fit for the tough competition in digitized market environments.
Our Berlin office specializes in startups in the creative and technology industries. We are particularly sought-after partners as accompanying digital experts for company founders.
Among other things, we provide support in implementing innovative web business models, programming apps, and setting up online shops.
In the startup scene, it’s not just quality that counts, but also speed: our agile way of working with flat hierarchies and short decision-making processes ensures the necessary speed in all areas of collaboration.