Agency for accessible web design

Why digital accessibility is becoming increasingly important

Digital accessibility enables people with disabilities to participate independently in digital life. At the same time, accessible web design contributes significantly to a good user experience and usability of your website. For a successful accessible website, not only linguistic and visual aspects must be taken into account, but above all technical requirements must be met. Responsive design and intuitive navigation are essential and significantly determine how your website functions.

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Your reliable partner for digital accessibility

Agency for accessible websites

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Experienced specialists in the fields of web design, development, SEO and content

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Proactive project management and collaboration on equal terms

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Long-term maintenance, support and further development

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Special attention to your online marketing and sales goals

What is an accessible website?

A website is accessible when it makes information available in a way that is understandable to all visitors, regardless of their mental or physical condition. This means that people with motor impairments, visual impairments or hearing impairments, for example, can easily consume the content of the website. Accessible websites are therefore not only an important step toward greater inclusion and equality, but also automatically increase your target audience, as more people can take advantage of what you have to offer.

Want to make your website accessible?

Get to know us in an initial consultation with our digital accessibility specialists, with no obligation.

Contact us

+49 (0) 221 / 95 49 18 0 oder stefan.holzbrecher@friendventure.de

Stefan Holzbrecher

Accessibility Enhancement Act

Is a fully accessible website a requirement?

While digital accessibility was previously regulated by BITV 2.0 (Barrierefreie-Informationstechnik-Verordnung, Accessible Information Technology Ordinance) and only affected federal public authorities, the issue of accessibility will also become relevant for many companies in the future. The reason for this is the new Accessibility Enhancement Act (BFSG), which will come into force on June 28, 2025.

The BFSG adapts all existing accessibility regulations in accordance with the BITV, the Web Content Accessibility Guidelines (WCAG), and the Disability Equality Act to the EU Accessibility Directive (European Accessibility Act). The aim of the law is to ensure equal participation in digital services for people with disabilities, limitations, and older people.

For companies in the following industries, website accessibility will become mandatory from 2025 onwards

Banks and online banking
Passenger transport services by air, bus, rail and ship
Telecommunications services
Online shops and e-commerce
Online appointment booking portals

How you and your customers benefit from accessible digital services

Advantages of digital accessibility

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More inclusion and equality

Accessibility affects us all. Although the BFSG focuses on people with disabilities, we all benefit from accessible digital services. Even temporary physical limitations, visual impairments or simply poor reception require websites with ease of use, strong contrasts, alt tags and many other simplifying factors. Accessible websites enable all people to participate equally in all aspects of everyday life that take place online at any time, thus contributing to an inclusive and non-discriminatory society.

Increased reach

Even though accessibility is not a direct ranking factor, Google rewards accessible websites. This is because accessible sites generally have very good usability and the more user-friendly and accessible a website is, the better its ranking will be. At the same time, certain aspects of accessibility, such as simple and understandable texts, help crawlers to decode and correctly classify the content of a website.

zwei Frauen am arbeiten auf einer Couch mit dem Laptop

Broader target audience

With an accessible website, you can expand your target audience in two ways. On the one hand, you simply give more people access to your content and offerings and on the other hand, a good ranking resulting from accessibility leads to more visibility and traffic on your site. The result: more visitors, more leads, more conversions.

Do you have questions about digital accessibility?

Contact us

We for you, you for your customers

Successful accessible websites in 4 steps

Digital accessibility is an important step toward a more inclusive society and is likely to become relevant in the future for companies that are not currently affected by the BFSG. The sooner you make your website accessible, the faster you will see measurable success. With us at your side, you will receive a content-rich, visually appealing and technically flawless website that meets all BFSG requirements.

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Accessible
content

Based on your wishes and goals, we create a BFSG-compliant concept for your new website. From the outset, we focus on accessibility aspects such as intuitive site structure and navigation, consistent use of HTML tags and understandable content in plain language. Our SEO specialists ensure that your content is still search engine optimized and that your pages achieve good rankings.

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Accessible web design

Not only the content, but also the look and feel play a decisive role in the accessibility of a website. Our experienced designers create your pages with a special focus on ensuring good readability through correct text spacing, accessible fonts and clear color contrasts. Images and dynamic elements such as videos are supplemented with ALT tags, subtitles and audio descriptions to make them understandable for everyone.

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Accessible development

Clean code lays the foundation for an accessible front end for your visitors and optimal performance for your website. When implementing the concept technically, our specialized development team pays particular attention to responsive web design that adapts to all end devices, as well as reliable keyboard operability of the site. Once the staging is complete, your content can be migrated.

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Support & Further Development

Even after the relaunch of your accessible website, we will continue to be at your side. In addition to technical support and maintenance, we will keep an eye on both the legal situation regarding digital accessibility and your online marketing goals. On request, we can implement a long-term SEO strategy for you and create accessible landing pages and blog articles that reach a broad target group and offer your customers added value.